A Case Study for Successful Web Marketing

Viral videos excite on a visual and auditory level, but have limitations in circulating your agency's message. Unless you are constructing a branding video, and can pull off something like Coke or Carlton Draught, the user might not even identify what your establishment does unless he goes to your website or or else tries your merchandise. A website can be a successful viral platform that not only generates visitors, but is able to also send your agency's message. In this case study, we will examine a service called AdCubes that connect all the elements of profitable viral web marketing.

The first factor that of a successful viral website is to have a concept thatís at once unique and innovative. The website must offer something the guest and the visitor's friends will seek. In the case of the AdCubes, the merchandise is mundane - it's an ad that's sold to anybody that would like to purchase it. However, the concept is unique. Every ad cube ranges $1 more than last one. As more and more people visit the site, the advertisements grow to be more valuable, and the price is normally driven up by purchases done by the same guests.

The payoff for obtaining an advertisement is huge - the individual that purchased the initial ad for $1 has received hundreds of clicks for his investment. As the rates of the ads increase, people will return to the website often, morbidly interested how much advertisers would pay for the same cube that others have purchased for less. Will the expense top out at $100 per cube? Or will it be nearer $100,000?

The beauty of this process is that it is self-reinforcing. Individuals will come and purchase advertisements, and tell their friends in regards to the site. As more buzz builds, traffic boosts, advertisers increase, and the cost of the ads increases. The growing value drives even more buzz, and soon will garner media attention. Then when buzz is peaking, the cost of advertisements will peak as well, driving higher and higher interest in the concept. Eventually, the payoff to the site's owners can be millions of dollars. The payoff to advertisers might be millions of impressions and thousands of clicks. The payoff to guests should be to witness a web phenomenon in action.

Obviously, there is a lot of seeding that needs to be finished prior to a website can successfully turn into a viral property. However, as soon as the seeding process commence, a well-planned website will grow closer and closer each day toward critical mass. As soon as the critical mass is satisfied, then the site remarkably becomes viral, growing more and more well-known without any input from the creators. This system could be facilitated by improving distribution channels. In the case of AdCubes, a links page allows webmasters and blogs to simply comment about the website. Each sales confirmation email also includes a request for the advertiser to tell his companions about his new AdCube.

There are different approaches to developing a lucrative viral web site, but the fundamentals are the same. You need to have compelling content, it must be available for free or at low cost, and it needs to be basic to relay. Once the fundamentals are in place, the one and only item left is seeding the first visitors until you reach the critical mass.