Catching The Viral Buzz

The buzz about viral marketing is finally moving in and the big name advertisers each want a piece of the underground wildfire. With the proper dose of guerilla added to a touch of viral,your advertising campaigns can reach thousands, possibly millions, without spending a pretty penny. We've been showing the value of viral marketing to our consumers for years and the significance for its integration into current strategies.

Viral does not necessarily imply you need a wacky concept that hasn't been done before though, similar to the subservient chicken, to create a buzz-worthy promotion. Although thinking outside of the box and giving people something they haven't seen before can generate large amounts of buzz, smaller viral additions to emails, advergames, and other promotions can also effectively connect with massive audiences.

Working with Nextel to promote their sponsorship of the Stanley Cup Finals, we made a highly engaging advergame with additional options to email the game to colleagues to play and compete. Offering that simple viral addition created over a 900% viral compounding rate. For each person they informed a minimum of 9 friends about the game. So while you may be planning your own underground buzz-worthy campaign keep in mind generating a large viral buzz does not always require the unimaginable.